Lorne Resnick Photography - Los Angeles Photographer
assignment / Shoot a series of ads to rebrand Jacuzzi
bath products; The rebranding is to move
Jacuzzi bath products from A luxury bath
product to THE luxury bath product.

Branding means differentiation. Successfully
promoting any product-line in the marketplace
requires concise communication of the brand’s
unique value. Unique photographs capture the
imagination of the consumer while the quality of
the product is inferred by the quality of the imagery.

The concept of the campaign was to frame each
of the bath products into unique, beautiful
landscapes that would showcase the product
as a natural wonder, at the same time
communicating Jacuzzi bath products
branding message of relaxation and escape.

The photography is intended to generate feelings
of relaxation, escape and luxury and “stick”
those words to the Jacuzzi brand, providing a
unique visual component necessary for
positive, instant brand recognition.